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Bagi kalian yang mau update teori buku marketing management dari philip kotler dan kevin lane keller, kini telah publish edisi 15 (2016) buku ini sepertinya wajib. For undergraduate and graduate courses in marketing management stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and.
Marketing management, student value edition (15th edition): philip t kotler, kevin lane keller: 9780134236933: books - amazonca. Apache/2410 (debian) server at wwwsociolineru port 80. In text: (kotler and keller, 2011) biliography/reference list kotler, p & keller, k 2011 marketing management 14th edition, upper saddle river, nj, prentice hall. Effective communication is critically important for a successful organization on one hand there is a variety of promotional tools as advertising.
General concept questions multiple choice 1 a key ingredient of the marketing management process is insightful, _____ marketing strategies and plans that can. Philip kotler (born may 27, 1931) is an american marketing author, consultant, and professor currently the s c johnson distinguished professor of international.
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